July 2009
The dragon, Peter Jones, celebrates his successful bid to invest in trueCall with John Price and Steve Smith.
This marks yet another stage in Price Direct's inexorable rise to the
pinnacle of Business to Business communication helping organisations
develop long term successful customer relations.
And a further step in the long career of John Price, adding to his already
impressive list of business successes. John was involved in the project to
develop trueCall from the outset, recognising immediately the potential and
value to the public of this innovative, patented product.
The story began five years ago when John and Steve set up Brookmead
Consulting to investigate the negative response to unwelcome telephone
calls. They were surprised and horrified by the quantity of these calls and
the level of distress caused by them.
John and Steve championed the campaign to halt silent calls and helped set
up the Code of Practice used by the DMA. This has helped to reduce the
negative effect that Business to Business telemarketing has suffered. It is
now becoming revitalised and Business to Business telemarketing is once
again taking its rightful place as an integral part of Business to Business
communication.
Price Direct continues to conduct high quality Business to Business
telemarketing campaigns.
This year we are demonstrating our support for the B2B sector by sponsoring three awards...
The B2BMarketing Awards
Low budget, November 2009
We are particularly enthusiastic about this award as it is possible to achieve great things with a limited budget using telemarketing. There are many advantages with the telemarketing in the B2B arena not least is the speed of response and the low cost of entry into an untested marketplace. At last you can find out which part of your budget works. Surely this is the Holy Grail to a marketer.
"Price Direct managed our audience extraordinarily well, relaying a complicated yet crucial message to a high value marketing group. Telemarketing to marketers is never an easy task, yet Price Direct managed it without seemingly invading their space and instead positioning the call as a value added service."
James Farmer B2B Marketing
The Trade Association Forum Awards, July 2009
Best Membership Pack
Commercial Initiative Award
Given our continued involvement in the Direct Marketing Association, we are in a perfect position to help the TAF with their awards.
A film directed by John Price to outline the story of telemarketing has been commissioned by the DMA and published at the TPS conference during the International Direct Marketing Fair.
As the driving force behind the project, John Price, chair of the DMA contact centre and telemarketing council, says: “We want to let members know what the DMA is doing in this area, encourage participation and support from the stakeholders and most importantly, ensure that more people apply the DMA code.”
Click here to see the film
This past year has seen many initiatives coming to fruition. With the continued work for Tyco, Reed Exhibitions and other clients, we have further advanced our reputation for overcoming difficult problems with simple solutions. We are confident that when you need low volume, high quality B2B campaigns, Price Direct comes first to mind.
John's Influence
This year sees John Price involved and influential in many aspects within the telemarketing field. John was elected to the DMA Advisory Council, the DMA Governance Committee and is currently Chair of the telemarketing Council. The Council has published The Telemarketing Manifesto, The Best Practice Guidelines, and Guidelines for the calculation of abandoned calls amongst other documents. With the publication of the Second Brookmead Report and with the launch of trueCall, John can justifiably lay claim to his position as the champion of better telemarketing and improvement of the industry.
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